In the 1950's and 1960's Keynsham became a household name due to the radio ads of Horace Batchelor, the self-styled 'football pools king'. Millions of Radio Luxembourg listeners across Europe heard the local betting expert spelling out the town's name letter by letter - 'K-E-Y-N-S-H-A-M' - as he invited listeners to order their betting tips by post.
Using his unique 'infra draw' tip system, Batchelor forecast which matches would be drawn in the pools, and this is the random selection machine that he used.
It is based on electromechanical telecoms machinery, and the face includes a telephone dial, selection switches and lighted displays for "Home Team", "Away Team" and for the number of goals scored.